Our Story
More than a marketplace, a movement.
Florence Nightingale didn't just nurse patients. She fought for the dignity of every patient and every nurse, dismantling a system that didn't value either. Flor carries that mission into the modern age.
Florence Nightingale · 1820 to 1910
The original disruptor in healthcare.
Florence Nightingale didn't accept a broken system. She revolutionized it. She used data, transparency, and relentless advocacy to transform nursing from an overlooked role into a respected profession.
She fought for the dignity of both patients and nurses, taking on an establishment that didn't value either, and won. Flor is named in her honor because we believe in continuing that fight. The healthcare hiring system today is just as resistant to change, and just as in need of disruption.
Her mission
Fought for the dignity of patients and the professional recognition of nurses.
Her method
Used data and transparency to prove what was broken and demand change.
Our continuation
Building technology that restores trust, transparency, and respect to nursing careers.
The founders
We didn't observe the problem. We lived it.
Born and raised in Rhode Island, best friends since long before either of us wore scrubs or sold cars. Now building the platform we wish existed.
Co-Founder & CEO
Grace Mathews
Born and raised in Rhode Island, now based in Charlotte, NC. A decade in luxury automotive sales at top-performing dealerships, Grace brings elite closing skills, business development expertise, and operational strategy to Flor. She drives the company's vision, fundraising, and go-to-market execution, with the tenacity to disrupt an industry that desperately needs change.
Co-Founder & CCO
Jessica Facey, RN
Rhode Island born, raised, and still practicing. Five years on a med-surg floor at Rhode Island Hospital, then PACE. Jessica's firsthand run through the nurse job search is the foundation Flor is built on. She lived the problem. Now she's doing something about it.
Our mission
Rebuilding trust between nurses and the system that needs them.
Agency recruiting eroded the trust between nurses and employers. Spam calls, hidden pay, and broken promises turned job searching into a dreaded experience. Flor exists to rebuild that trust, because when nurses trust the system, they stay longer, perform better, and patient care improves as a result.
Privacy first
Your data is yours. No one sells your information. No surprise calls from third-party recruiters you never contacted.
Radical transparency
A real pay range on every partner listing; a partner job cannot go live on Flor without one. Jobs we find on an employer's careers page show pay when it was posted, and a plain "pay not posted" when it wasn't.
Trust on both sides
Every facility on Flor is vetted. Every nurse tells us her license type, number and state, and the employer sees all three. License verification through Nursys is coming soon. That's how trust gets built on both sides.
Be part of the story.
Florence Nightingale changed healthcare by fighting for nurses and patients. Help us continue her legacy.