Real jobs. Full transparency. Zero spam. Flor connects CNAs, LPNs, RNs, and nurse practitioners directly with healthcare employers โ no recruiters, no middlemen, and better patient care as a result.
RN openings per year
Avg. time to hire a nurse
Nurses feel burned out most days
"Nurses gave the world their trust. The system broke it. We're building it back โ and patient care will improve as a result."
Flor is named for Florence Nightingale, who revolutionized healthcare by fighting for the dignity of nurses and patients alike. We carry that mission forward with technology that reconnects nurses and employers through transparency, respect, and trust.
One application turns into 47 calls, 200 emails, and endless texts from recruiters you never contacted. Your phone becomes unusable.
You spend hours filling out applications on hospital websites only to never hear back. No updates, no timeline, no respect for your time.
Recruiters won't tell you the real pay rate. Employers are paying a fortune โ but that money isn't reaching you.
Try searching Indeed for a school nurse job. It's a nightmare of irrelevant results, duplicates, and positions that were filled months ago.
Flor was born from firsthand frustration. Our co-founder Jessica spent years navigating the healthcare job search process and saw how inefficient it was for both nurses and employers.
The hiring process that should take days takes months. The recruiters who should help you instead sell your information. The platforms that should connect you instead bury you.
"I noticed significant gaps that made hiring inefficient for both nurses and employers. I've been building a solution that streamlines the process, reduces admin burden, and helps nurses connect with roles that align with their skills and goals."
โ Jessica Hebert, RN ยท Co-Founder & Chief Clinical Officer"How do you get companies to stop calling ALL THE TIME??? It's worse than telemarketers!! I AM NOT INTERESTED, if I need something, I will call you!!"
โ Travel nurse, posted in an online nursing forum
"I am on assignment working full-time night shifts and the recruiter calls and wakes me up in the middle of the day to 'check in'โฆ I have to work a 12-hour night shift totally exhausted, jeopardizing how safely I can practice."
โ Nurse, shared on a travel nursing community board
Whether you're a nurse seeking your next role or a facility looking to hire โ Flor cuts through the noise.
Build your professional profile once โ specialties, certifications, preferred charting system, schedule, and what matters to you in a workplace.
See actual positions with transparent pay, real shift details, and verified employer information. Smart filters for specialty, location, and tech systems.
Apply and communicate with employers without a recruiter in the middle. No one sells your information. Just a direct, professional connection.
List openings with full transparency โ pay, schedule, unit details, and what makes your facility great. Reach nurses who actually want what you offer.
Our platform surfaces nurses whose skills, certifications, and preferences align with your openings. No more sorting hundreds of unqualified applications.
Reduce time-to-hire dramatically by cutting out third-party recruiters and connecting directly with engaged, verified nurses.
Transparent job listings with real pay rates, highlighted benefits, and verified employer profiles with employee reviews.
Job listings with real pay, real benefits
Advanced filters to find your perfect match
This isn't just about a better job board. When nurses are matched well, treated with respect, and not burned out by a broken system โ the quality of patient care improves across the board.
That's the outcome Flor is ultimately building toward. A healthier system for everyone.
Transparent hiring
Happier nurses
Better retention
Better patient care
Whether you're a nurse tired of the spam or an employer tired of the costs โ Flor is being built for you.
Florence Nightingale didn't just nurse patients โ she fought for the dignity of every patient and every nurse, dismantling a system that didn't value either. Flor carries that mission into the modern age.
1820 โ 1910
Florence Nightingale didn't accept a broken system โ she revolutionized it. She used data, transparency, and relentless advocacy to transform nursing from an overlooked role into a respected profession. She fought for the dignity of both patients and nurses, taking on an establishment that didn't value either โ and won.
Flor is named in her honor because we believe in continuing that fight. The healthcare hiring system today is just as resistant to change โ and just as in need of disruption.
Fought for the dignity of patients and the professional recognition of nurses
Used data and transparency to prove what was broken and demand change
Building technology that restores trust, transparency, and respect to nursing careers
Born and raised in Rhode Island, best friends since long before either of us wore scrubs or sold cars. Now building the platform we wish existed.
Jessica (left) and Grace โ still dreaming big over burgers, just like always.
Born and raised in Rhode Island, now based in Charlotte, NC. 8+ years in luxury automotive sales at top-performing dealerships, Grace brings elite closing skills, business development expertise, and operational strategy to Flor. She drives the company's vision, fundraising, and go-to-market execution โ with the tenacity to disrupt an industry that desperately needs change.
Rhode Island born, raised, and still practicing. 8+ years as a registered nurse with deep clinical experience across multiple specialties. Jessica's firsthand understanding of every pain point in the nursing job market is the foundation Flor is built on. She lived the problem โ now she's doing something about it.
Jessica's graduating nursing class โ the community that inspired Flor.
The recruiting industry eroded the trust between nurses and employers. Spam calls, hidden pay, and broken promises turned job searching into a dreaded experience. Flor exists to rebuild that trust โ because when nurses trust the system, they stay longer, perform better, and patient care improves as a result.
Your data is yours. No one sells your information. No surprise calls from recruiters you never contacted.
Real pay rates on every listing. No vague promises. You see what you'll earn before you apply.
Every facility on Flor is vetted, and every nurse's license is verified. Employers trust the candidates. Nurses trust the employers. That's how it should work.
Florence Nightingale changed healthcare by fighting for nurses and patients. Help us continue her legacy.
Healthcare staffing is one of the most expensive, inefficient, and broken industries in America. Here's what we're up against โ and why it matters.
New RNs needed by 2030 to meet demand
Average annual nurse turnover cost per hospital
Surge in agency labor costs since 2019
Average time to recruit an experienced RN
Nurses, employers, and ultimately patients all pay the price for a hiring system built on middlemen and inefficiency.
The moment a nurse posts a resume or fills out one application, their phone lights up with recruiter calls, texts, and emails โ often for jobs that don't match their skills or preferences. Privacy doesn't exist in the current system.
Hospital labor costs increased by over one-third between 2019 and 2022 โ an additional burden of $24 billion. Third-party staffing agencies and recruiters take enormous cuts that could go toward nurse compensation and patient care.
86 days on average to hire an experienced RN, with specialty roles taking even longer. Every unfilled shift means overtime for existing staff, burnout, and compromised patient ratios.
61% of nurses plan to change positions within 12 months. Departments like step-down, emergency, and telemetry essentially turn over their entire RN staff in less than five years. The revolving door costs millions and hurts continuity of care.
58% of nurses feel burned out most days. 40% intend to leave the profession within five years. A burned-out workforce can't deliver the care patients deserve.
When nurses are overworked, poorly matched, or constantly cycling through positions, patients feel it. Understaffing, unfamiliar systems, and exhaustion directly impact the quality and safety of care.
Real nurses. Real resilience. This is who we're building for.
Join the nurses and employers who are ready for a better way.
Whether you're a CNA, LPN, RN, or nurse practitioner โ Flor gives you back control over your career. Browse real jobs, see real pay, and connect directly with employers who value you.
Take the Survey โFinding your next role should feel this good.
From bedside CNAs to advanced practice nurse practitioners โ if you care for patients, Flor is built for you. And we're expanding to more healthcare professions soon.
1.5M+ employed nationwide with 216K annual openings. You deserve better than high turnover and low respect.
A projected shortage of 300K+ full-time LPN roles by the mid-2030s. Your skills are in critical demand.
200K+ openings per year with 16% national turnover. The backbone of healthcare deserves a better job search.
The fastest-growing nursing profession. Find advanced practice roles that match your expertise and goals.
Coming soon: expanding to allied health, therapists, and more healthcare professions
Your information stays yours. No recruiter reselling your data. No random calls at 6 AM. You control who contacts you and when โ period.
See the real pay for every position upfront. No vague "competitive salary" โ actual numbers so you can make informed decisions about your career.
Filter by nursing specialty, preferred charting system, unit type, shift preference, patient ratio, and more. Find the roles that actually match your skills.
Every facility on Flor is vetted. We verify they're real, actively hiring, and committed to treating nurses with respect.
Create your professional profile once. Apply in a few taps without re-entering your entire work history for every single facility.
Message hiring managers directly. No recruiter playing telephone. Faster responses, better conversations, and no one speaking on your behalf.
Travel nursing grew 430% since 2018, with over 1.7 million nurses having worked as travelers. But the landscape is shifting โ contract rates have dropped, burnout is rising, and hospitals are actively pivoting back toward permanent staff. According to NSI, every RN hired over a traveler saves a hospital $157,000 โ replacing just 20 travel nurses can save over $3 million.
If you're among the growing number of travel nurses considering stability, Flor makes that transition seamless. Browse permanent positions with the same pay transparency you expect from travel contracts โ filtered by location, specialty, charting systems, and schedule.
Hospitals are hiring permanent staff over travelers to cut costs. Smart travel nurses are getting ahead of this shift โ finding staff roles with transparent pay, real benefits, and long-term stability.
"The travel market is normalizing. Flor helps you land your next chapter on your terms โ not when contracts dry up."
Share your experience and help shape a better way to hire nurses.
Between agency markups, recruiter fees, turnover costs, and overtime โ most facilities are hemorrhaging money they don't even realize they're losing.
See How Much You Could Save โAnswer 3โ4 questions. We'll calculate what you're really spending โ and show you what changes with Flor.
We'll calculate costs based on industry benchmarks for your facility type.
Only costs that apply to your facility type โ no inflated categories.
Tell us about your facility and get early access to Flor's nurse network.
Or email us directly โ we reply within 24 hours
Sources: NSI 2025 National Health Care Retention & RN Staffing Report ($61,110 per RN turnover, 86-day avg time to fill). NSI 2024 (22-27% turnover for SNF/LTC). AHA/Kaufman Hall ($24B additional labor burden). AHA/Syntellis (258% agency cost surge 2019-2022). BLS 2024. Substitute nurse rates $135-$258/day (Indeed/ZipRecruiter 2024). Flor pricing: Starter $400/mo, Professional $600/mo. Nurses always free.
Every facility on Flor commits to these principles. It's what makes us different โ and it's why nurses trust us.
This isn't fine print โ it's a founding principle. Flor does not allow third-party recruiting firms or staffing agencies on our platform. Period.
The recruiting industry built a business model on selling nurses' personal information, spamming them with irrelevant opportunities, and inserting themselves between nurses and employers to take a cut. That model is what broke trust in the first place.
Flor exists to eliminate the middleman entirely. Every employer on our platform is a direct healthcare facility โ a hospital, clinic, school, long-term care facility, or health system โ hiring their own staff. No exceptions.
Recruiters and staffing agencies cannot create accounts, post jobs, or access our nurse database.
Your personal information, resume, and contact details are never sold, shared, or distributed to third parties.
You control who can reach you and when. No one contacts you unless you've opted in.
Every facility on Flor is verified as a direct employer. You always know exactly who you're applying to.
When nurses trust the system, everything gets better โ for them, for employers, and most importantly, for patients.
One job application leads to dozens of recruiter calls. Your information is sold to agencies you never contacted. You learn to distrust every job listing.
Every job is from a verified direct employer. Every pay rate is real. Every communication is between you and the facility. No middlemen, no surprises.
When nurses are well-matched and respected, they stay longer and perform better. Trust in the hiring process directly translates to better patient care.
No recruiters. No agencies. Just trust, transparency, and better care.
Tired of recruiter spam and broken job boards?
Tell Us What Nurses Actually Need โThe term was coined by Veena Dubal, a law professor at UC Irvine, in a 2023 Columbia Law Review paper. It describes the use of granular surveillance data to produce unpredictable, variable, and personalized hourly pay for workers doing identical jobs.
Think price discrimination, but applied to wages instead of consumer prices. Platforms use data about a worker's bidding history, shift frequency, location, and potentially even their financial desperation to determine how little they can pay each individual.
"The whole point of algorithmic wage discrimination is to determine how little they can pay people based on any number of factors, including desperation."
โ Veena Dubal, UC Irvine School of Law
Since roughly 2016, gig nursing apps have inserted themselves into hospital staffing. Companies like ShiftKey, CareRev, Clipboard Health, and ShiftMed use algorithmic scheduling to connect understaffed facilities with nearby nurses. They brand it as flexibility. The reality is a race to the bottom.
On ShiftKey, nurses don't just apply for shifts โ they bid against each other by indicating the lowest hourly rate they'll accept. To win, they undercut their peers. Ashley, a CNA in Pennsylvania, regularly takes home less than $8/hour after fees. As an employed CNA, she'd make ~$20/hour.
Source: Roosevelt Institute, "Uber for Nursing" (Dec 2024)
Two gig nurses can work the same shift, same hour, same hospital, through the same app โ and get paid completely different amounts. The algorithm decides. Neither nurse knows why. It's a total black box.
ShiftKey charges ~$6/shift in miscellaneous fees. Workers are classified as independent contractors โ no minimum wage protection, no overtime, no sick leave, no benefits. They're also responsible for their own payroll taxes.
Source: STAT News investigation (March 2025)
Gig nurses get algorithmic ratings for attendance and performance. A nursing assistant worked a shift with COVID-19 rather than cancel and risk a ratings dip that would cut off future work. The algorithm punishes you for being human.
Source: Roosevelt Institute field interviews (2024)
Raised collectively by gig nursing platforms from private investors
Spent lobbying to keep classifying nurses as independent contractors
Take-home pay for a CNA on ShiftKey โ vs. ~$20/hr as an employee doing the same work
AI labor-management vendors audited by researchers โ algorithmic wage-setting is spreading fast
Gig nurses interviewed earn so little they qualify for Medicaid
States where gig nurses were interviewed for the Roosevelt Institute study
Sources: Roosevelt Institute (Dec 2024); Washington Center for Equitable Growth (Aug 2025); STAT News (Mar 2025)
A former food delivery app developer came forward and described something called a desperation score โ the more urgently a worker needs money, the less the algorithm pays them.
Professor Dubal confirmed this is exactly how algorithmic wage discrimination works. The platform learns from your behavior. If you bid low, it learns you'll accept less. If you need shifts more frequently, it knows you're desperate. The algorithm uses that information against you.
This isn't a conspiracy theory. It was published in the Columbia Law Review and investigated by the Roosevelt Institute.
CareRev and Clipboard Health require nurses to sign agreements to indemnify both the company and the facility. If a patient is harmed, the nurse is personally liable โ not the platform that sent them there.
A former Department of Labor attorney reviewed these contracts and called the arrangement "crazy."
These are not gig workers delivering food. These are licensed healthcare professionals making life-or-death decisions โ and the platforms that profit from their labor accept none of the risk.
When nurses are forced to work sick, undercut their own wages, and accept shifts at understaffed facilities just to maintain their algorithm rating โ patients suffer too.
A nursing assistant worked a shift with COVID because canceling would lower her rating and cut off future shifts. No sick leave. No safety net.
Gig nurses rotate through facilities constantly. They don't know the patients, the protocols, or the team. Research consistently shows continuity of care improves outcomes.
When nurses compete to accept lower pay, the most qualified nurses leave first. The ones who stay are often the most financially desperate โ not the best match for the role.
Flor is the direct opposite of algorithmic wage discrimination. We don't set wages, bid them down, or hide them. We require employers to post transparent pay ranges upfront โ and we hold them to it through our Ethics Pledge.
There is no bidding. No desperation score. No hidden fees. No independent contractor classification. Every employer on Flor is hiring direct โ real jobs with real pay, real benefits, and real accountability.
The system isn't broken. It was built this way. We're building something different.
Flor is building the alternative โ a marketplace where transparency is mandatory, not optional. No algorithms deciding your worth. No bidding against your peers. No hidden fees.
Dubal, V. "On Algorithmic Wage Discrimination." Columbia Law Review, Vol. 123, No. 7 (2023).
Wells, K. & Ustek Spilda, F. "Uber for Nursing." Roosevelt Institute (December 2024).
Kaye, J. "The Hidden Costs of Gig Nursing." STAT News (March 2025).
Dubal, V. & Negron, W. "Algorithmic Labor Management in Healthcare." Washington Center for Equitable Growth (August 2025).
Nurse.org. "Travel Nurse Contract Conversions and Hospital Staffing Strategies" (2025).
Staffing Industry Analysts. "After Pandemic Boom, Travel Nursing Finds New Footing" (2025).
200K+ annual RN openings โ Bureau of Labor Statistics (2024), Occupational Employment and Wage Statistics
58% feel burned out most days โ AMN Healthcare (2025), Survey of Registered Nurses
61% plan to change positions within 12 months โ AMN Healthcare (2025), Survey of Registered Nurses
40% intend to leave the profession within 5 years โ National Council of State Boards of Nursing (2024), National Nursing Workforce Study
100,000+ nurses lost during COVID-19 โ NCSBN (2024)
33% eligible for retirement โ AMN Healthcare (2025)
4.7 million registered nurses in the U.S. โ American Association of Colleges of Nursing (2024), Nursing Workforce Fact Sheet
$60,000+ cost to replace one nurse โ NSI Nursing Solutions (2024), including recruiting, onboarding, training, and lost productivity
$4.75 million annual turnover cost per hospital โ NSI Nursing Solutions (2025), National Health Care Retention & RN Staffing Report
16.4% average RN turnover rate โ NSI Nursing Solutions (2025)
86 days average time to recruit an experienced RN โ NSI Nursing Solutions (2024)
73โ94 days for specialty roles โ NSI Nursing Solutions (2024), recruitment difficulty index
Step-down, ER, telemetry: 112โ119% five-year cumulative turnover โ NSI (2024), essentially replacing entire staff in <5 years
$24 billion additional annual labor burden โ American Hospital Association (2023), Costs of Caring Report
258% increase in contract labor expenses, 2019โ2022 โ AHA/Syntellis Performance Solutions (2023)
Labor costs up by one-third โ Kaufman Hall (2022), median labor expense per discharge increased >33% since 2019
$3.86 billion increase in contract labor spending โ American Hospital Association (2023), Hospital Statistics
40% of job listings are ghost jobs โ Resume Builder (2024), Ghost Jobs Report
Agency reliance correlates with worse outcomes on 6 of 8 key quality metrics โ Health Affairs (2023), The Impact of Nurse Staffing on Patient Outcomes
430% growth in travel nursing since 2018 โ Staffing Industry Analysts (2025)
1.7M+ nurses have worked as travelers โ Betternurse.org (2025), Travel Nursing Statistics and Trends
$14.2 billion market size (down from $42.7B peak) โ Staffing Industry Analysts (2025)
16% revenue decline in 2025 โ Staffing Industry Analysts (2025)
9% workforce reduction projected due to burnout โ Staffing Industry Analysts (2023)
Average bill rate $89.78 in 2024 (down from $106.63 in 2023) โ SIA/NATHO Travel Nurse Benchmarking Survey
$17.1 billion total addressable market โ Staffing Industry Analysts (2024), US Healthcare Staffing Market Assessment
Nursing segment approximately 60% of TAM โ Staffing Industry Analysts (2024)
Direct link between nurse staffing and patient mortality โ Health Affairs (2023), Nurse Staffing and Patient Mortality: A Systematic Review
Working conditions driving nurses away โ AACN Critical Care Nurse (2022), editorial cited 37+ times
A note on honesty: Healthcare data evolves quickly. We update our figures as new reports are published and always cite the most recent available data. If you spot something that needs updating or have a question about any number on this site, please reach out to [email protected].
All sources verified as of February 2026.
Whether you're a nurse, an employer, an investor, or a member of the press โ our inbox is always open.
We typically respond within 24 hours.